GetZooks Business Website: Blog

It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, you need to change with it. The good news is that it’s never been easier. The bad news, you need to learn a new way to do things. Fortunately, there are tips that can make it easier and I’m here to show you a few.

First, no one can deny the power of social networking. And those that do are just plain wrong. I’ve been in business since 1985 and I liken this to way back when emails became a way of life. Many still contended they wanted to do it the old fashioned way and nothing would beat a letter. (I know it’s hard to even imagine this today.) It wasn’t long until they realized their error, but by then their competition was way ahead of them. Don’t make the same mistake now. You absolutely need to get with it and get on board. I can practically guarantee you within weeks you’ll be hooked and wondering why you ever hesitated. It’s so easy, and the potential so great, you need to start today.

Let’s break it down. Twitter first. Forget all the “I don’t care what they ate for lunch excuses,” that’s where your competition and peers are and you do need to be there too. Sure you do have a few tweeters who will update you on the latest hot dog they ate, but that’s rare. What you do have is more and more businesses networking and connecting with each other in ways never thought possible. It’s also more than just networking back and forth, you can have chats, host events, get more publicity for your articles and press releases and even announce your seminars and radio shows. And that’s not even the half of it. There are entire books written on this, so my first recommendation is to get them. Why struggle and find your way around when you can easily read the tips from those who know exactly what you need to succeed.

Also, while you are getting your feet wet, don’t jump in and start posting and selling and ranting and raving. Take it slow. Sign up, take a sit, remain quiet for a short time and read what others are posting. Follow the leaders in your industry and take advantage of their knowledge. It can almost feel like walking around with them all day and looking over their shoulders for their secrets. What’s cool is they give their tips freely, why wouldn’t you want to take advantage of that? As an example, if someone were looking for information on starting a virtual assistant business or getting publicity for their business, they could follow me at Twitter.com/dianaennen.

Now the key many forget is that not only do you need to follow them, you need to listen earnestly to what they are saying. Go to the sites they recommend. Actually do the things they suggest. And most importantly, if you have the opportunity to contribute and honestly have something of importance to say, do! Even if they aren’t following you, once you list their twitter name @name, it will go to them. Best yet, you might get a retreat or even better a RT and follow back. As many say, those are the ultimate compliments.

Now it’s important to learn the social media lingo – Hashtags, Retweets, Fans, Follow Friday, this is just a few of the many names you need to know to do business better. It can be overwhelming. No, in fact it is overwhelming. However, if you keep it simple and take it a step at a time, you can do it. When you see a term you don’t know, look it up right then. Write down your interpretation and do the investigating to find out more about it. Here are just a few to help you on your journey.

What’s a retweet? That’s when you find somone’s information useful and you want to pass it onto your followers. So basically RT (retweet) is good content that you pass on. Many RT just to RT. Don’t be one of them. You know your followers and what they want and need, that’s what you should be RT’ing. We highly recommend signing up for TweetDeck for ease in doing this. A click of a button and you are there.

Next you need to know about Follow Friday. This is definitely one of my favorites. Think of Follow Friday as your day networking at a business get-together, only better. You get to stay in the comfort of your own home, and you get to immediately make the connections, not when you get home with a handful of business cards. Try and plan your week so you can participate. Remember this can be even more effective than a Chamber meeting or an expensive business seminar. So plan a lighter load on Friday whenever possible. You want people to mention you so mention them. Also, don’t just list 20 screens of twitter names that you want people to follow. Tell your followers why they should follow them. What do they offer that your followers would be interested in? Remember to put #followfriday in your posting. (By the way, see that # in followfriday. That’s what is called a hashtag. Cool huh!) And finally, you want people to retweet your followfriday postings, so keep your count to 120 instead of 140 so they can easily do this. In fact, do this for all tips or postings you want retweeted.

Try and post on Friday mornings. I don’t know about the rest of you, but I’ll often go down my postings to find those I want to list. I know I want to list them before hand so it’s not that I’m just going down my friends column, but often times I don’t have their information readily available. By posting on Friday you are giving it to them.

Finally, sign up for Trilalerts for your keywords. Start following those of interest. For example, I’m a virtual assistant, so I’ve signed up for virtual assistant updates. Now I can follow other virtual assistants easily. I do the same for Publicity, etc. Who do you want to connect with? That’s who you sign up for. Follow the media. Sign up for Facebook and Twitter for the newspapers and TV stations in your area. Look for business reporters who tweak and follow them. Learn their style and what they are looking for in their articles.

Also, follow some of the owners of the many article and press release directories who tweet. Some of the best are on there and giving away secrets to success left and right.

Facebook is pretty self explanatory. The key here is to spend some time to expand your network. Fortunately you get notices when someone responds to your posts, so try and go and follow-up as soon as you can. However, be careful that you don’t get sidetracked doing this too often. Build relationships. You can have thousands of friends and fans, but can you honestly connect to all of them. I know I sure can’t. Twitter also now allows your tweets to be sent to your Facebook page too. This is definitely a plus. Just make sure that you don’t do this to all of your postings, only the ones you feel would interest your friends on Facebook.

GetZooks is A unique Multi-Dimensional-Marketing Company, that provides individuals with a mobile enhanced on-line profit making business. It empowers all it's members, by providing them with an extensive array of incredible products and services, from which they can choose the products to create their own personal niche cybermall. Every member's cybermall will be unique.Each GetZooks member will have his/her CYBERMALL which gives access to 10's of 1000's of potential customers and new members worldwide. This is an EXCEPTIONAL and POWERFUL ground floor opportunity which is spreading at a very rapid pace. Only business club members can benefit from our multiple streams of income

Article Submissions, Press Release Submissions - I also say you need to send out articles and press releases religiously. Many question how some succeed with this and others don’t. What’s the difference? The main thing is that they know what to do. They realize the difference that page ranking can make and don’t waste their time on sites that don’t get results. They sign up for Google Alerts under their keywords and then check out the sites that frequently get spidered. Then they send to those places and add those sites to their database. We do have a fabulous PR informational package that is free to anyone who emails us.

Marketing a business and social networking doesn’t have to be expensive if you just remember to network and use all the tools available to you. In fact, it can be fun as you get to meet new people and develop new ways to sell you and your business. Also, keep in mind if you don’t want to do it yourself, there are excellent qualified pros and virtual assistants available to assist. You don’t need to do it all. You just need to do it!

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn't take a whole caboodle of cash to generate website traffic for your site.Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don't have to do this if you don't really have their resources. There are many ways to generate low cost website traffic without having to spend what you don't have or can't afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You'll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites. A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours. Traffic exchange services are the viewing of another's site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself. Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has. Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well. As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Putting up a company would of course require a lot of things, to
get straight to the point, you need a capital. To make money
requires money as well. But of course, with the versatility the
internet offers, there are many ways you could find that could help
optimize the potential of your site or business in generating
traffic.

While there are ways to jumpstart your traffic flows, many sites
don't have the resources that others have to generate more traffic
for your site. Well, you don't have to spend a cent; all you need
is the proper mindset and a lot of eagerness. You also must have
the drive and perseverance to do hard work and research to generate
more traffic for your site.

How sweet it is to have more traffic for your site without spending
a single cent.  Now it's a sure thing that many sites have articles
that offer tips and guidelines in how to generate traffic using
only free methods. Because it is possible, you don't need to speed
a single cent, it may take time, to say honestly, I'm not going to
beat around the bush with you. You get better chances by paying for
your advertisements, but at least you get a fighting chance with
some of these free methods I'm about to tell you.

Take advantage of online forums and online communities. The great
thing about forums and online communities is that you can target a
certain group that fits the certain demographic that you are
looking for. You can discuss about lots of things about the niche
that you represent or offer.  Another great advantage is that you
know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for
your company. Show them what you are made of and wow them with your
range of expertise about the subject, with that you can build a
reputation and build trust with the people in your expertise and
knowledge.

You can also make use of newsletters. Provide people with a catalog
of your products and interesting and entertaining articles. If you
make it really interesting and entertaining, more people will sign
up for your newsletter and recommend it to other people. The more
people who signs up for your newsletter, the more people there will
be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don't
have to spend a cent. All you have to do is reach an agreement with
another webmaster. With exchanging links, the efforts both sites do
will benefit both sites. Every traffic that goes to the site could
potentially click on the link of your site and visit your site as
well. This works well especially when both sites feature the same
niche.

Write articles that could pique the attention of people that have
interest in your product. Try writing articles that will provide
tips and guides to other aficionados. Writing articles that provide
good service and knowledge to other people would provide the
necessary mileage your traffic flow needs.  

Many sites offer free submission and posting of your articles. When
people find interest in your articles they have a good chance of
following the track by finding out where the article originated.
Include a link or a brief description of your company with the
article and there's a great probability that they will go to your
site.

Write good content for your site. Many search engines track down
the keywords and keyword phrases your site uses and how they are
used. It is not a requirement that a content should be done by a
professional content writer. You could do your on but you have to
make content for your site that is entertaining as well as
informational. It should provide certain requirements as well as
great quality.
Generally, internet users use search engines to find what they are
looking for. Search engines in return use keyword searching in
aiding their search results. With the right keywords, you could get
high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site
for free. All it takes is a bit of effort and extended man hours.
Learn all you can about the methods depicted here and you will soon
have a site with a great traffic flow without the usual costs that
come with it.

The Most Important Thing:"TAKE ACTION".
 

Quit Struggling to Get Great Visitors for FREE!

GetZooks is the NEW Online Phenomenon. A unique Multi-Dimensional-Marketing Company, that provides individuals with a mobile enhanced on-line profit making business. It empowers all it's members, by providing them with an extensive array of incredible products and services, from which they can choose the products to create their own personal niche cybermall. Every member's cybermall will be unique.
Each GetZooks member will have his/her CYBERMALL which gives access to 10's of 1000's of potential customers and new members worldwide. This is an EXCEPTIONAL and POWERFUL ground floor opportunity which is spreading at a very rapid pace. Only business club members can benefit from our multiple streams of income.