A "Zook" is a authentic communication, an oath, honest word, something qualified with integrity that is shared from the heart, as opposed to a sales gimmick.

Get Zooks means get honest, get real!

GetZooks was designed to empower a social economy where people share their knowledge of products they use and appreciate with people who are seeking that information. In today's Internet empowered Global Village that means social networks.  To commercialize social networks without the networks loosing their viability requires sharing valuable honest information instead of selling or advertising.  In the past marketers were forced to sell a specific "product" of their particular company, maybe water filters, or pills.  That problem is solved, GetZooks allows each individual to share honestly any and every item they choose, including real items they use personally and have knowledge of. 

To sell in the word has come to mean coerce, help or push someone to make a decision to buy something, this sales approach is ineffective in the digital landscape.  What does work is honest communication, sharing amongst people of things they use and recommend, things they share through "word-of-mouth" for free already; books, films, holidays, gifts, flowers, you name it.

When you "Zook" someone you're sharing honestly without pretense, you share a link with someone where they can go get more information or look into a product offering if they choose, there is no sales deception.  So get real, get Zooked!

* A Zook is also the name of a virtual credit based currency envisioned for release to GetZooks Members at the end of 2009.  Earnings of Club Members are currently paid to their debit cards, an alternative for spending earnings between Members directly requires a common Club currency, that currency is to be called a Zook.