This blog has an interesting video (embedded below) about students and how they use technology.

More interesting however, is this post. This strong anecdotal evidence that professional groups are using Facebook. One must assume that such groups would be enriched by being able to share information and other CONTENT!  Facebook does not support content management.

Occupational therapy groups on facebook -

Tuesday, December 9, 2008

There is a rapidly growing number of OT groups on Facebook, that are both serious and social. Over the next few days I'm going to find them and list them here.

This is a snapshot of what's happening in this corner of the Web 2.0 world for our profession.

I'll list if it is an open or closed group, I'll also highlight student groups too. The bottom list is those groups that I believe are unprofessional.

Professional Networking Groups

American Occupational Therapy Association: open group
Collaborating and sharing ideas with other occupational therapists: open group
Darwin OT: open to Australian networks
Bored Of Fluffy Occupational Therapy: open group
Facebook Occupational Therapy Association: open group
Health, Physical Educators, Exercise Science, PT, OT, and Nurses: open interdisciplinary student networking group
Hong Kong Occupational Therapy: closed group
I'm an occupational therapist/OT student and I have something to say!: open group
I'm tired of having to explain what occupational therapy is: open group
Is OT Worthwhile?: open group
I've worked at St Thomas'/Guys as an OT!!!: open group
Los Angeles OT Leadership Forum: open group
Occupational Therapists (OTs) for Refugees: open group
Occupational Therapists Having External Reproductive Systems: open group
Occupational Therapy at the University of Salford: open group
Occupational Therapy: What's in it for you?: open group
OTs are hot: open group
OT AUSTRALIA National: open group
OT AUSTRALIA QLD: open group
OT from ACTT: open group
OT Hand Party - An Occupational Perspective: open group
OT Jobs Help: open group
OT Malaysia: closed group
OT meeting space: closed group
Princess Margaret Hospital OT: open group
St.Theresa's hospital OT: closed group
The OT Principles: open group
Top 10 Reasons to Stay Up Late with an Occupational Therapist: open group
Union Hospital OT: open group
What YOU need to know about occupational therapy: open group
Yes, I am a Occupational Therapist and no we don't wipe bums!!: open group


Student groups:
AUT OT '08: open group
Christ Church OT class of 2008: open group
Cumbo students OT graduating 2011: open group
Curtin OT Students: open group
Curtin students '09: open group
Dalhousie MSc(OT) 2010: closed group
Dalhousie BSc Alumni: open group
Deakin OT Alumni: closed group
Deakin OT graduates 2007: closed
Deakin OT Grads of '09 open group
Derby OT Students - Class of 2008: open group
Derby Uni OT students-Class of 2009: open group
Downstate OT 2010: open group
ECU OT UE Rehab Club open group
Entering Physiotherapy or OT at McMaster University in Sep. 2008? open group
FIRST GRADUATE OT PALMİYE COLLEGE :): open group
First year O.T '08: open group
1st year Wits OT 2008: open group
Future Physical/Occupational Therapist: open group
GCU OT Society: open group
LLTC 'B' 2008 OT!: open group
LOOKING FOR A MAJOR? NOT SURE WHAT TO DO? O.T. is the way to go!!: open group
MCG OT 2010: closed group
McGill 2008-2012 PT-OT: closed group
McGill PT & OT 2007-2011: closed group
McMaster MSc. OT Grad Class of 2009: open group
Monash OT: open group
My OT professor wants me to do what?: open group
Occupational Performance HELP!!!: open group
Occupational Therapy-OT
OT at Stockton: open group
OT CSU class of 2008: closed group
OT Class of 97: open group
OT class of 2009: open group
OT Class of 2010: open group
OT Group: open to Australian networks
OT@ECU It Started With Us!: open to Australian networks
OT@TUKS: open group
OT at LaTrobe: open
OT Students: open group
OT students in Bethlehem university closed group
OT students 2nd Year 2008: open group
O.T sTuDeNts r SpEcIaL tOO!!!!! :): open group
OT Vs PT 3 - The Last Stand: open group
OT Masters Class of 2009 open group
Philly OT Event: open group
PT/OT Frosh 2008: closed group
Poly U OT: open group
Queens University OT class of '09: open group
Sargent College OT Alumni Group: closed group
SJSU OT
Touro OT: closed group
UCT-OT: open group
Uni of Derby OT Student and proud to be: open group
UQ graduates of 2008: open group
UEA Occupational Therapy: open group
University of Utah OT class of 2010 open group
UWO OT class of 2005: open group

Other groups related to or created by OTs
Six Degrees Of Healthcare/Medical Separation: open group
Web 2.0 for healthcare: closed group

Negative side of facebook groups that have OT in their title
OT Blokes Who Love Hitting The Piss and Not Working Much: open group
OT Booze Cruise '08: closed group
Yeah Bitch, I'm OT: open group

There are currently about 9.8 million WordPress publishers: 4.2 million blogs hosted on WordPress.com plus 5.6 million active installations of the WordPress.org software. Source

"Here’s a chart of total WordPress.com blogs since our launch in late 2005."

Graph Below: WordPress.com hosted blogs only

I started OneUtah in January of 2006. By December, it reached 500 uniques/day. Here's what traffic looks like today.

With about 10k uniques/month and 180k page views and 5 pages per visit.
 

* Technorati now tracks over 35.3 Million blogs
* The blogosphere is doubling in size every 6 months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
* Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour 
April 17, 2006 Source.

______________________________________________________________________

* Technorati now tracks over 70 million weblogs
* About 120,000 new weblogs each day, or...
* 1.4 new blogs every second
* 3000-7000 new splogs (fake, or spam blogs) created every day
* Peak of 11,000 splogs per day last December
* 1.5 million posts per day, or...
* 17 posts per second
* Growing from 35 to 75 million blogs took 320 days
* 22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 - up from 12 in the prior quarter
* Japanese the #1 blogging language at 37%
* English second at 33%
* Chinese third at 8%
* Italian fourth at 3%
* Farsi a newcomer in the top 10 at 1%
* English the most even in postings around-the-clock
* Tracking 230 million posts with tags or categories
* 35% of all February 2007 posts used tags
* 2.5 million blogs posted at least one tagged post in February
April 5th 2007 Source.

The Colorado Tourism Office offers cooperative advertising.  Here is their 2008 rate card.

Note: These prices are for banner display ads AND smaller sidebar ones.

As far back as 2001 CPM rates for reasonably defined demographics and "content" sites were over $10.00.

Follows are several articles from that time frame.

	CPMs Are Falling Down, Falling Down, Falling Down The ClickZ Network, Jan 23, 2001 Content sites. The most wiggle room is among content properties. Just as the target audiences for content sites vary widely, so too can content sites' CPMs. What I can tell you is that the average CPM for most of these sites is not the $33.64 quoted in AdKnowledge's Q3 2000 "Online Advertising Report." It's more like half that. Sure, tech sites will be more expensive, but the CPMs simply follow the degree of targeting. I'm seeing $12 to $17 CPMs for a lot of content sites and even lower for the midtier selections.
	A Good CPM The ClickZ Network, Nov 3, 2000 I asked some friends of mine who run large online buying agencies for a figure. None were too eager to offer their own figures, but throwing the $11 out seemed to garner more nods than head shakes. Some thought it was $9; some thought it was $12. Amusingly, all were convinced that they were getting much lower rates than everyone else.   Targeted Media We can target in many, many ways today. We can hit regions, demographics, behavioral profiles, and content adjacencies. All of these will add a premium to the price. And, most times, it's worth putting some intelligent targeting on a buy. While a straight 1,000 impressions on a site might cost $10 or $15, buying that same amount of media in a specific ZIP code and limiting it to people who have recently used their American Express card will cost you $75
	Watered Down CPMs The ClickZ Network, Dec 23, 1999  Notice how individual CPMs aren't given for the targeted and untargeted inventory? That's because the targeted ad views are really expensive on a CPM basis. Rather than expose themselves to a potentially nasty negotiation over the price of the targeted ad views, some reps simply dilute the deal with whatever untargeted ad views they can spare. The result? A really low effective CPM for the package. Don't be deceived by effective CPMs. Any deal you're evaluating should be broken out on a granular level, so that you can easily determine what's being paid for each placement. In the above example, you may find that you're paying over $100 for a thousand targeted ad views, while the Run of Site is costing you $3.

CPM- Definition

Cost per thousand impressions.