Management Team: Marketing
Several components within The Eduen Federation will require strong marketing and marketing communications programs (public relations/publicity, advertising, sales promotion, etc.) to realize their optimum market shares and sales volumes. Primary among these marketing-sensitive components are:
The Three Cornerstone developments and all their expansion sites; Eduen Infinity Gardens; SupraNatural Living Foods; Eduen bottled water, resort-style spas, and metropolitan day spas; Blue Sky Domes; Excalibur Energy engines, fuel, and power; Fresh Harvest packaged organic foods; Artisans Cafes; and Salus products and services.
The monies for these marketing and communications efforts will be administered by appropriate specialists from a central corporate fund.
